rather than right in the middle (6:00 p.m.) when a lot of people are commuting home from work or eating dinner. With up to approximately 18:40 hours the longest days happen in June. Just be aware that you may be better off posting earlier around 5:00 p.m. Times of sunrise and sunset for the most important cities in Sweden and the avg. People may start checking their phones while they sit in transit or in front of the TV just before dinnertime. 7:00 p.m. After school and work, people get the chance to relax. They're probably checking their phones to help pass the time. Everyone just wants to go home from work or school already. 2:00 p.m. Around the lunch hour is when people get a break to do what they want that often includes checking social media. After 9:00 a.m., however, you may see a bit of a drop in engagement due to regular work and school hours. ![]() Most people can't resist checking their phones to see what they missed while they were asleep. 9:00 a.m. Morning hours are a good time to post because everyone is just waking up. According to an updated 2019 report from SproutSocial, the best times to post on Instagram are: Wednesday at 11:00 a.m. This time showed surprisingly good results in SproutSocial's report, likely because posts this early catch that early morning crowd who check their phone right when they get up. They are electrically charged particles from solar winds that meet oxygen and nitrogen atoms in our atmosphere and convert their energy into light. By the way, the northern lights do not have much to do with this. This then provides for a rather bluish glow. Although these particles are still tiny, they are now larger than the wavelength of light. In winter, on the other hand, the atmosphere contains many more ice crystals and water droplets, on which the light refracts differently. The blue component is thereby reduced to such an extent that only long-wave rays remain, which are known to us as the evening glow. This causes an unusually long path of the light rays through the atmosphere and thus also a strong reflection of the light at gas molecules, at which the light refracts. The twilight phase is then not only longer than usual, but the sun's rays fall at a particularly oblique angle. "Golden hours" in summer The famous golden, deep red and often violet sunsets occur mainly in midsummer due to the elliptical orbit of the sun. But if you leave the brightly lit cities, you can see a blue glimmer on the northwestern horizon even deep in the night. In midsummer, the sun sets in the southern provinces late, but definitely. In the areas further south, this is much less noticeable. In winter, on the other hand, it remains dark there for days on end. Photographers love this time of day as it creates a naturally diffuse, pinkish light that is excellent for shooting portraits and weddings with virtually no extra gear required. This effect is known mainly as the midnight sun. As we just described, the golden hour is a period shortly after sunrise and shortly before sunset. There, it does not get dark at all for several days in midsummer. ![]() The northernmost and only very sparsely populated part of the country is Swedish Lapland and lies above the Arctic Circle. ![]() The lighting is so soft that it is almost shadowless. The light at this time of day is even more soft and diffused than it is during golden hour. This causes a very even illumination, with no single direct light source. Thus, these effects are felt very differently in the elongated country. During blue hour the sun is below the horizon, and its light becomes scattered in the upper atmosphere. The hour before the sun rises or after the sun sets turns lighting blue. It’s excellent for sunrise and sunset shots but also lovely for people, landscapes, and city shots. However, Sweden has a considerable north-south extension of over 1500 km. This is the most well-known of the two hours, when the sun is low on the horizon and casts a golden hue over the land. In winter it is the other way around and days are so short that many inhabitants can hardly or do not want to adjust to it. In summer, the sun is so far north that it hardly gets dark, especially in June and July. 24 hours day and night As a highly northern country, Sweden is famous for its extremely long days in summer and on the other hand very short days in winter.
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